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Parents and children together through Village Dates

Case 12 Social platform · 2025

Automatic matching that cuts hours of handwork a day

Village Dates connects parents across Flanders at local level. A custom app now matches parents automatically and drops them into the right WhatsApp group.

2 mo

from kickoff to live

0

manual matches or emails

hours

of matching work saved per day

In beeld

01

The challenge

Lynn, the founder of Village Dates, matched parents by hand. Registrations came in through a Google form, matches were made off an Excel sheet, and individual emails and hand-made WhatsApp groups followed.

That process cost hours a day and could not hold up as the platform grew.

The founder of Village Dates matching parents by hand at the kitchen table in the evening, with an Excel list on the laptop and the WhatsApp groups on her phone

02

Our approach

We developed a custom application that automates the whole matching process. Users log in themselves, the system matches parents inside their local community and adds them straight to the right WhatsApp group.

The admin got a clear overview of every user, with filters by region.

The Village Dates sign-up flow where parents fill in their details and the system then links them to a local village

03

The result

Village Dates saves hours of manual work a day, so Lynn can put all her attention on growing the platform.

End users get a friendly portal where they see their village and manage their details. The solution scales along with no extra manual work.

A Village Dates member's portal with their assigned village and the button to recalculate the matches

In their words

Ik zou zeker andere mensen aanraden om met Build More samen te werken.

Lynn Geerinck Founder, Village Dates

From Build More

Village Dates connects parents, and that social purpose made this project extra rewarding. Lynn knew exactly how the matching had to feel, and we made sure it runs on its own. She now wins hours back every day to grow. Glad we got to help build it.

Olivier Coolen Build More

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