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A Pretence Games city game

Case 09 Games & events · 2025

A permanent CTO partner for the Pretence Games city games

Pretence Games builds interactive games for cities and HR teams. Build More takes on the full development as their permanent technical partner.

2+ yr

as permanent CTO partner

2 mo

to the first MVP

Stripe

payment integration

In beeld

01

The challenge

Pretence Games grew from a first lockdown game into a creative maker of interactive city games and SME games.

The founders were looking for a technical partner who could think like a co-founder. They had clear ideas without the IT knowledge in house, and classic agencies offered too little flexibility to build a lasting product.

The Pretence Games founders brainstorming their city games with a city map, post-its and sketches, without IT knowledge in house

02

Our approach

After a successful MVP collaboration, Build More grew into their permanent CTO partner.

We handle the entire technical development, built a new website and provide ongoing support.

Two Pretence Games city games on the phone: Legendes Leven and De Schat van Tuga

03

The result

Pretence Games moves at speed. They ship new features and games faster than most startups, on a smaller budget.

That agility lets them respond flexibly to what clients ask for.

Several Pretence Games city games side by side, each with its own design and game mechanic

In their words

Build More heeft ons écht geholpen in de fase van 0 tot 1, door actief mee te denken en het maximale uit ons budget te halen.

Toon Vanhaverbeke Founder, Pretence Games

From Build More

For Pretence Games we are the permanent technical partner, and that builds a bond. Going from zero to one is something you do together, with sharp choices and respect for the budget. They move at speed, and putting new games live with them is a treat every time.

Olivier Coolen Build More

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