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The Cialdini Institute coaching platform

Case 15 E-learning · 2023

A coaching platform at scale for the Cialdini Institute

The internationally renowned Cialdini Institute wanted a platform that connects coaches and clients at scale, with a direct HubSpot connection.

3 mo

from proof of concept to platform

1

direct HubSpot connection

Stripe

payment integration

01

The challenge

The Cialdini Institute wanted its own digital platform, so certified coaches could join under their brand and guide clients.

Existing platforms like Teachable offered too little flexibility, and a connection to their HubSpot ecosystem was missing.

A programme manager at a training institute caught between a rigid off-the-shelf platform on one screen and a separate contact list on the other, with stacks of certificates and coach files on the desk

02

Our approach

We first built a proof of concept in Bubble.io to make the full coach and client journey tangible fast.

We then grew the MVP into a stable custom application. The HubSpot connection stayed in place and we strengthened performance and security.

The course overview in the Cialdini Institute platform, with progress per programme, the assigned coach and the button to the exam

03

The result

The Cialdini Institute now runs its own platform, built around their method and their training offer.

The fast MVP let them start immediately, and the platform matured into a durable solution, ready for international rollout.

A coach's certificate overview in the Cialdini Institute platform, with the certificates earned and the route into the certification track

In their words

Amazing work delivered by Build More!

Robert Cialdini Founder, Cialdini Institute

From Build More

Working with the Cialdini Institute was international and ambitious at once. They dared to start small with an MVP and build out from there. That mix of vision and level-headedness made it a pleasure to be a partner in their growth.

Olivier Coolen Build More

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